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Affiliate Marketing is the Best Way to Make Money for Beginners

HOW TO SUCCEED IN AFFILIATE MARKETING

Introduction


Affiliate marketing is one of the most effective ways for anyone to earn money  online. This  is a quick and passive method to  earn cash that is highly scalable, and that is easy to set up. No technical skill is required, and if you choose the right products and connect with  the  right  market,  you  can  stand  to  make  hundreds  of  even thousands of dollars in a short space of time.


But let’s back up for just a moment. First: what precisely is affiliate marketing? How does it work? And what makes it so much more effective    than    other    money-making    strategies    for    internet entrepreneurs?


Essentially, affiliate marketing means selling a product that is not yours for a commission. You then get to earn money for each sale you make, meaning that all you need to do is to connect that product with an audience that will appreciate it.

 

When selling affiliate products such as eBooks, you will often find that you get to keep 70% or more of the profit! Choose the right product, and you can earn just as much money as someone who built a product themselves.

 

In this book, you will learn the benefits of affiliate marketing, as well as how to get started quickly and efficiently in order to begin making money. With smart product selection, a primed audience, and just a little bit of good fortune, this could genuinely change your life.

 

 For those that are already selling affiliate products, this book should serve to provide you with the additional skills and tips you need to really take your business to the next level. This includes the tools being used by top brands in order to sell HUGE ticket items like MBA courses and $5,000+ powerhouse laptops.


Chapter 1: Why Affiliate Marketing is the

 

Best Way to Make Money for Beginners



Affiliate marketing is a concept that eludes many people. How can

 

you make money from selling something you didn’t make? How can earning money online really be that simple.

The simplest way to explain it is that it is essentially sales. You are acting as a seller and earning commission on any sales you make. In that way, you are just like the door-to-door salesmen who come around to sell you broadband.

 

 

The difference is that you aren’t going door to door. The internet

 

is your door and this is a door that gives you access to everyone


 

 

on the planet. That right away gives you a huge advantage – and especially when you learn how you can get the visitors to come to you.

 

 

The other difference here is that the commission scheme is going to be highly different. Regular salesmen will normally get a small cut  of  whatever  they  sell:  perhaps  5-10%.  As  mentioned,  the difference  with  affiliate  marketing,  is  that  you’re  going  to  get  as much as 70-80% of the proceeds. That’s right: often as an affiliate marketer you are actually going to earn more than the creator of the product!

 

 

This  is  what  makes  affiliate  marketing  so  hugely  appealing: because it means that you can start earning just as though you were selling your own product, but without having to invest lots of money to create something from scratch.

 

 

What’s  more,  is  that  because  you’ll  be  selling  a  product  that  is already out there, you can choose something that is already selling in big numbers. When you create your own product to sell, there is always a small risk that you’ll build something that no one wants. When  you  simply  market  something  that  is  highly  popular,  that becomes much less likely!

 

 

Another huge benefit of affiliate marketing is just how scalable it is. If you create a single web page selling the merits of an affiliate product, then you can start profiting from it within hours. In that


 

 

case then, what is to stop you from making another page to sell

 

another product? And another page to sell another product?

 

 

 

How Affiliate Marketing Works

 

So, let’s get a little more technical, shall we? How precisely does affiliate marketing work and why would a creator ever be happy to give away so much of their own profits?

 

 

First, let’s consider the type of content you are going to be selling. To many marketers, affiliate products will be digital products. There are plenty more options, which we will explore in this book

later. But for now, that’s what we’ll focus on. That means things like

 

eBooks, like online courses and like presentations.

 

 

Digital products are immediately a good choice for selling online because  they  have  zero  overheads  and  no  ‘COGs’  (this  is  a business term meaning ‘Cost Of Goods Sold’. That means that the creator doesn’t have to pay out at all for each sale and they can instead just make profit and share that profit. It also means

they never had to invest large amounts of money upfront and they

 

don’t have to handle delivery either.

 

 

So, the creator likely made this digital product themselves using Word or a camera, or perhaps they outsourced the creation to someone  else.  Either  way,  they  will  have  built  this  ebook  or course with the intention of selling it for profit.


 

 

Then the creator will probably have begun selling said product from their website or from a random page online. They’ll try to drive as much  traffic  as  they  possibly  can  to  their  website  in  order  to encourage people to buy from them and thus they’ll have their own passive income stream.

 

 

But there’s only so much promotion that one person can do and eventually their well is going to run dry. That is when a creator might start looking for affiliates to work with to help them promote their products.

 

 

The product creator is thus willing to offer affiliates like us 70% and  above  because  they  want  to  incentivize  us  to  sell  their products. They also want to encourage us to sell their products rather than the products that other creators are offering affiliate programs for.

 

 

While the creator will now only make 30% on their sales, this is still  30%  more  than  they  would  have  made  on  those  sales otherwise – because they wouldn’t have exited.

 

 

And if that seller can attract thousands of people to their books with a legion of online marketers, they’ll be making gigantic profits and much more than they could on their own.

 

 

In short, this is a win/win situation. The creator gets a  thousand more sales by encouraging marketers to work with them and


 


affiliate get to sell a product as though it were their own and keep most of the profits! They can make just as much money as they would  from  their  own  eBook  or  course,  but  without  having  to develop one and take that huge gamble.

 

 

Specifically, the way this process actually works is via the use of

 

‘affiliate links’ which in turn work via cookies.

 

 

 

When you find an affiliate product you want to promote, you will be given an affiliate link and this is what you need to include on your sales page and in your blog posts.

 

 

When a buyer clicks on your affiliate link, they will first be redirected to another page on the web. Here, a cookie will be stored on their computer which will identify them as having come from you. Now, when they buy something from that store, they will be recorded as being ‘one of yours’ and the commission will be added to your total for you to withdraw at some point in the future.

 

 

For you it’s simple: promote the product and provide the link. That’s

 

all there is to it!


Chapter 2: How to Find and Sell Affiliate

 

Products


Okay, that’s enough hypothetical talk… how do you actually get

 

started and become an affiliate marketer?

 


Well, first you’re going to need a product. In order to get this, you are going need to head over to  a website such as Clickbank  or Commission Junction. Another good one is JVZoo.

 

 

Here, you’ll be able to see a large selection of different products that have affiliate programs. Just scroll through and look for the ones  you’re  interested  in.  You’ll  find  that  you  can  see  some information regarding the different products, so try to look for


 

things that are selling for a decent price and offer a good commission.

 

Some sites will let you see a rough number of sales, in which case you of course want to look for the items that are selling well.

 

 

Once you’ve identified the product you would like to promote, you then  need  to  contact  the  owner.  If  you  are  successful,  they’ll provide  you  with  your  link  and  you’ll  be  free  to  use  that  as  you choose.

 

 

Something else to keep in mind here though, is that many affiliate products will include marketing materials along with them. Remember: if you are doing well, that means that the creator is doing well. They have every reason to want to see you succeed and as such, they will provide things like emails, a sales page, banner ads and other materials in many cases.

 

 

If you’re someone who is completely new to the world of marketing, then  I  highly  recommend  that  you  choose  a  product  that  offers these  kinds  of  bonuses.  This  way,  you  can  get  up  and  running almost instantly by simply copying and pasting the materials you’ve got.

 

 

You should then see yourself sell in the same numbers: it’s the same  product  and  the  same  marketing  spiel…  so  there’s  no reason that it shouldn’t work just as well.


 


Like  I  said  before:  this  is  literally  a  ‘copy  and  paste’  business model. Someone else already has the product selling well with a set  system,  all you  are  doing  is  copying  the  same  system  but making sure it’s your bank account that will receive the income.

 

 

Selling Physical Products and Services

 

 

While selling eBooks through platforms like JVZoo is an excellent way to ensure that you can keep the maximum profit, it also has its limitations. Despite what some other marketers might tell you, the  most  popular  type  of  product  online  is  still  of  the  physical variety.

 

 

And this makes sense if you really think about it. How many people do you know who buy physical products? Pretty much everyone right? But then how many people do you know who would buy an ebook?  Your  Grandma  might  not  (unless  it’s  through  Kindle) because she doesn’t know how to use a PDF file. Likewise, your friend who doesn’t like reading probably wouldn’t either!

And that basically leaves you with a much smaller cut of the market. So how do  we go about selling physical products as an affiliate

marketer?  The  most  popular  option  is  to  become  an  Amazon

 

Associate.


 


Amazon’s  associate  scheme  is  their  version  of  an  affiliate program and it’s a very tempting option for many marketers.

 

 

If you look up information on affiliate marketing, then you’ll likely find that the vast majority of it focusses on selling digital products through the likes of JVZoo, ClickBank and Commission Junction.

 

 

On Amazon, things are different. Amazon is already splitting the profits with the manufacturer, they have to pay for storage, shipping and postage and generally they can’t afford to offer you more than

4% or maybe 8% at a push.

 

 

 

This  means  you’ll  have  to  sell  a  lot  more  items  at  much  higher

 

prices in order to turn a proper profit.

 

 

 

But does that mean you should rule Amazon Associates out? Not at all.

 

 

For   starters,   selling   physical   products   is   often   much   more profitable than selling digital products. Think about it: are you more likely to spend lots of money on something you can hold in your hands and show to friends, or something you have to read on a computer screen?

 

 

Better yet, Amazon is a recognized brand and a company people trust. That means they’re much more likely to buy from them – and they can buy with one click!


 

 

Amazon has a massive roster of products you can sell and that means there will be something relevant to go with nearly every article.

 

 

And finally, if someone clicks on your URL but ends up buying something  else  from  Amazon…  you  still  get  paid!  This  can potentially result in a lot of earnings if someone were to – for example – buy a new computer and you were to get 8% of that. Even if you didn’t promote the product directly, as long as you sent the buyer to Amazon in the first place, you would earn that commission.

 

 

So, the best thing to do? Use both types of affiliate marketing! But just don’t leave Amazon out of the equation or you’ll be missing out!

 

 

In future chapters, you’ll discover how to promote Amazon products

 

slightly differently, in order to get the most from them.

 

 

 

(Note: One limitation of Amazon Associates is that you can’t earn cash if you don’t live in the same country. In other words, if you are based  in  the  UK,  then  you  will  need  to  send  your  customers  to Amazon UK. You can still make sales through Amazon.com, but you’ll only be able to collect vouchers in exchange.)


 

 

Other Options for Selling Physical Products

 

Amazon is of course not the be-all and end-all when it comes to selling physical products. There are countless physical stores out there,  as  well  as  many  manufacturers  that  will  offer  affiliate programs direct to marketers.

 

 

You might find that if you take the time to look around for other products, you’re able to find something that is much more directly relevant to the topic of your site (and thereby more likely to sell).

 

 

To find these affiliate programs, just try typing in your niche and then “affiliate program” when searching on Google. You can also find  plenty  of  lists  online  for  the  best  affiliate  programs  in  each industry.

 

 

Another option is to direct a manufacturer or seller that doesn’t offer an affiliate program… and then to ask them if they would consider creating one for you. If you manage to do this successfully, you can strike up an exclusive deal and potentially get a large commission too.

 

 

Of course, for this to work, you need to be able to demonstrate that you have the reach and the influence to make it worth their while.



 

Selling Services

 

Another option is to try selling a service or a SAS (Software As a

 

Service). This option is potentially the most lucrative!

 

 

 

The reason for this, is that many services will offer you a recurring commission. Let’s say that you manage to get someone to sign up to a gambling website. Some gambling sites will offer commission on all earnings from that customer for their lifetime with the brand!

 

 

Likewise, if you can convince someone to sign up with a hosting account, or to otherwise join a recurring service, then you will often find that you are offered a commission that is paid to you every month that they remain with that hosting company.

 

 

Of course, this might start as a small amount of commission. BUT it can then add up to a large amount of time. In a few years, you might have hundreds or even thousands of conversions, which will then  earn  you  recurring  income  even  if  your  site  were  to  close down!


Chapter 3: How to Choose Affiliate Products

 

Wisely


While affiliate marketing is an incredibly simple and effective way to make money online, it is not completely foolproof. That is to say that if you choose the wrong product, or market it in the wrong way, you might not see the immediate kind of success you were hoping for.

 

 

A lot of your success then will ride on your ability to choose the

 

right product. Here’s what you need to know.


 

 

What Not to Sell

 

Most  people  when  choosing  a  product  to  sell  will  load  up  their affiliate network of choice (ClickBank, JVZoo, WSOPro) and then look   for   the   items   that   have   the   most   sales   and   the   best commission.

 

 

This is a good move because those figures suggest that other people are earning a lot of money and so should you be able to. In fact, you can literally ‘copy and paste’ their business model!

 

 

But if that’s all you’re doing then you’re making a mistake. 99% of the products at the top of the listing are going to be on the same precise things: making money online, dating or fitness.

 

 

If you start promoting one of those books, you’re now competing with all the other people selling the same book and all the people selling similar books. Most people who have used the internet for more than a day are already sick of being sold ‘make money from home programs’.

 

 

What’s more is that these are the most competitive niches on the web.   If   you   don’t   already   have   a   massively   successful website/mailing  list,  then  getting  to  the  number  one  spot  on Google for ‘Make Money Online eBook’ or ‘Build Muscle’ is going

to be nigh impossible. You’re setting yourself up to fail.


 


Alternative Strategies

 

Instead then, consider picking something in a smaller niche. Let’s say you find an eBook aimed at a specific industry or job – maybe something   telling   people   how   to   make   money   from   flower arranging. It seems less exciting and the audience is smaller but your product is now unique.

 

 

What’s more is that you can easily reach those flower arrangers by posting on a few flower blogs. And you can probably get your sales page to the top of Google for ‘flower arranging eBook’ much more easily. It has a clear USP as well, which makes it very easy to sell.

 

 

Better yet though, is to look at the routes to market you already have. What contacts can you leverage? Where can you reach a lot of people? What are those people interested in?

 

 

Think about how you’ll sell the product and where you’ll reach your target demographic before you pick the product. That is how you succeed and it’s a strategy you can repeat over and over again.

 

 

If you already have a successful website with a huge audience, then of course it makes sense for you to choose a product that will appeal to that audience.


 

 

Multiple Products

 

 

 

Remember  as  well  that  you  have  the  option  of  selling  lots  of products. This is another one of the big advantages of selling digital products: you can quickly add or remove products from your site without needing to spend days writing and formatting!

 

 

There  are  pros  and  cons  to  selling  multiple  products.  Selling multiple products is great if you have a big site and you’re using soft-sale techniques (see the next chapter). This also allows you to offer a range of prices for different types of customer.

 

 

That  said,  focussing  on  one  product  at  a  time  will  allow  you  to create more buzz and excitement around that one specific product, and to create a more streamlined website that directs customers all to a single page: the buy page.

 

 

Choosing Physical Products

 

 

Choosing physical products is a slightly different process. Again, the strategy here should be to pick things that are relevant to your content, and to the typical reader of your website.

 

 

At the same time, they should also be items that are good quality, and that fulfil a real need.


 

 

 

 

The good news is that there is no reason to make a big upfront investment and take a risk by buying lots of items in bulk. You aren’t going to be looking at a situation where you have a warehouse full of fidget spinners!

 

 

That means that you can follow trends, and generally throw everything at the wall to see what sticks.

 

 

I do recommend though that you have a range of different products at different price points, in order to cater to every kind of buyer.

 

 

BUT also remember that you make commission on anything that is bought after the user visits Amazon. That means that the main priority should be to get the person to click the link and to visit the page – perhaps more so than selling that specific item!

 

***

 

Get yourself a web host and create your site. Make one new page and place the sales page copy you got on there, along with your affiliate  link.  You  now  have  everything  in  place  in  order  to  start selling and start making profit! We’ll take a look at this next step in the following chapter.



Chapter 4: Building an Audience and

 

Marketing the Products


The key to success when it comes to selling affiliate products, is to build an audience first. This is the “catch” (insofar as there is one), as it means that you need to actually put in some time and work in order to make the biggest sales.

 

 

The  good  news,  is  that  if  you  choose  a  topic  that  you  find interesting,  you  will  essentially  be  earning  large  amounts  of money for doing something you enjoy.

 

 

But in order to get to this point, you first need to build that audience and gain their trust as an influencer.


 


Are there other ways to sell affiliate products? Of course! And we’ll  explore  those  in  this  chapter  too.  BUT  I  still  highly recommend  that  you  build  that  audience  and  make  sure  that people are interested in your brand.

 

 

How to Create a Brand That Sells

 

 

Gaining this kind of influence of course is not easy. In order to get to  the  point  where  people  will  buy  things  just  because  you recommend them means putting in a lot of time, and making an honest attempt to provide real value over time.

 

 

This starts by creating a website along with a strong social media presence. Don’t  try and sell right away, but instead spend time building up that trust and loyalty through a campaign of delivering excellent quality content consistently.

 

 

The most important thing? Have a clear, strong brand, with a great mission statement, and a concrete “buyer persona.” (The buyer persona is the portrait of your “ideal customer.”)

 

 

The biggest mistake to make is to try and create a very general website with as broad an appeal as possible. As with the digital product you buy in the first place, this can be a mistaken strategy. The reason for that, is that when you go extremely broad, you also necessarily create a brand that is dull and uninteresting.


 

 

 

 

A “fitness” website for instance is too generic and too done to death to be popular. It means competing with the entire internet pretty much. How do you stand out in such a saturated market?

 

 

Consider instead then having a website that is about Fitness for Over 40s. Or how about Paleo Fitness. Or CrossFit. Or Outdoor Fitness. Or Hardcore Bodybuilding.

 

 

All of these options have a much clearer target audience, a much clearer mission statement, and a more interesting hook. They will each appeal to fewer people, but the people that they do appeal to, will  be  FAR  more  likely  to  engage  and  be  excited  that  there  is something out there specifically for them.

 

 

The brand should then be born out of this clear and passionate goal. That means that when someone looks at your logo or your website design, they should know instantly whether it will appeal to them or not. Your brand should strongly communicate who it is for and what it is about: and your content should then back this up.

 

 

The hardcore bodybuilding site will likely be red and black with lots of  dark  images  of  extremely  strong  guys,  and  articles  about “boosting testosterone with compound lifts.”

 

 

Meanwhile, the paleo fitness site will likely be green and white with images of people running outside in nature. From here, all


 

 

 

 

your advertising, all your social posts, and EVERYTHING should be congruent with this image.

 

 

And then, when you choose your affiliate product, it should ideally speak to that exact same audience. And you will market it in that way, and sell it with that value proposition.

 

 

What’s ALSO crucial is that you provide unique and new content

 

that demonstrates real expertise.

 

 

 

Here’s a shock: if you hire a writer who doesn’t know about the topic, then you will NEVER sell the affiliate product. Why? Because all that hired writer CAN do, is to research the topic and regurgitate it in their own words.

 

 

That  means  that  none  of  the  content  is  going  to  be  new  or insightful, and might well be out of date or incorrect (because they won’t know the topic well enough to identify when this is the case).

 

 

You  should  write  yourself  or  find  a  writer  who  is  genuinely passionate  about  the  topic.  Why?  Because  then  they  will  have something NEW and exciting to say! This is how you become a thought leader, and get people to listen and to sign up: because they want a new perspective.



Be bold. Be different. Be passionate. Then choose a product that speaks to the very same audience.

 

 

Don’t have time for that? Don’t worry – there are other options too which are listed below.

 

 

Placing Your Link

 

 

As an affiliate marketer, selling couldn’t be easier. You’re given one link, which is a link to promote a product and you can then make sales and cash from anywhere you place that link.

 

 

So the question is: where do you put it?

 

 

 

Most of us will place our link on a landing page/sales page, but this is only one option. In this section, we’ll look at how that works, as well as several more options.

 

 

Creating a Sales Page

 

 

A  sales  page  is  a  page  on  a  website  that  has  been  designed specifically with the purpose of selling something. That means

that it won’t provide any other content (no articles) and likely no other links or even adverts either. You don’t want anything here that could risk distracting people from the product you’re selling.


 

 

The design of a sales page is normally going to be very long and narrow, which will in turn encourage readers to keep scrolling and therefore to invest more time into the process of reading what you have to say. This makes it much harder for them to leave without buying, as they will feel as though they wasted their time!

 

 

Most  important  though  is  the  writing.  Write  your  sales  pitch correctly, and you can take this captive audience and turn  them into eager buyers.

 

 

Persuasive writing is an incredibly powerful tool that can turn you into a marketing Jedi. These are not the drones you are looking for…

 

 

Ultimately, if you know how to use words to persuade an audience, then  you  will  be  far  more  effective  at  making  sales,  at  getting people to subscribe to your list and generally at achieving any goal you’re looking to.

 

 

So how do you  go about learning this superpower? Here are

 

some tips that will help…

 

 

 

  Grab attention: People are in a hurry and they don’t want to read through large amounts of text. If you want to persuade your audience, then first you need to get them to actually read  what  you  have  to  say.  How  do  you  do  this?  One method is to open with a bold statement.


 

Another is to grab attention by using a narrative structure. The latter works particularly well as we naturally find it very difficult to turn away from a story without getting to the end!

 

  Appeal to facts and figures: People aren’t always inclined to trust you – after all, they’ve never met you and they know you want to sell to them! Instead then, let the numbers speak for you. The more figures you can quote and the more authorities you can reference, the more persuasive your argument will become.

 

  Anticipate: Try to anticipate the concerns that your readers will have and then combat them right away. For instance, you can mention how there are ‘lots of amazing sounding offers online’ but point out that this isn’t ‘just another scam’.

 

  Mitigate risk: People are naturally inclined to ‘loss aversion’.

This means that they are more keen to hold onto what they have  than  they  are  to  gain  something  new.  You  need  to remove   any   risk   factor   then   by   offering   money   back guarantees and free trials.

 

 

Most importantly: understand the value proposition. This is the emotional  value  of  your  product:  the  way  in  which  you  are promising it can change your readers’ lives. For example, if you are selling an eBook on fitness, then you should note that you’re not really selling an eBook on fitness!

 

 

What you’re really selling is the feeling of having boundless energy, ripped  abs,  and  tons  of  confidence.  You  need  to  focus  on  that! Speak to the heart, and try to get the reader to feel something – ideally excitement for buying your product.


 

 

Remember: many digital products will come with ready-made sales pages like this, meaning that you can simply lift the script wholesale to use on your own page.

 

 

With your sales page, you now simply need to direct your audience toward that page in order to start generating conversions. This can be done through emails, and by promoting your product on your social media. You can even include adverts for the product in the sidebar of your site and elsewhere.

 

 

Building a Store

 

If you are selling multiple affiliate products (which is also very good strategy), then you can build a store in order to sell them from.  That  means  that  you’ll  be  highlighting  and  promoting products that are relevant to your brand as you might do in an ecommerce store. The only real difference is that when the buyer clicks on your item, they will now instead be taken to an external page.

 

 

This  is  simple  to  do:  for  example,  you  can  do  it  by  using  the WordPress-friendly  ecommerce  plugin  called  WooCommerce. This will allow you to create a store from your site where people can  view  items.  It  supports  affiliate  content,  meaning  that  if someone clicks on an item, they will be taken to the new page using your referral link.


 


 

More Ways to Sell

 

But how about embedding links within the body of your articles? This is something that very few affiliates take advantage of but it’s a  great  way  to  monetize  a  website  or  blog.  Simply  write  about whatever subject you’re interested in covering and then insert an affiliate link into the text. This way, you can promote the product subtly and anyone who is engaged with your content might click it.

 

 

It’s like adding AdSense to your page, except you earn much more commission and you get to actively encourage people to click the link.  You  can  even  be  honest  about  the  fact  that  it  earns  you money!

 

 

In  fact,  the  law  in  many  parts  of  the  world  is  that  you  must disclaim that you are making money from those products. You can do this easily by using a plugin that adds a message to the bottom of every page on your site – but don’t forget!

 

 

One of the best types of content for selling affiliate products is the top ten list. You can make a countdown article listing the best home gym equipment if you’re in the fitness industry, or you can create an article sharing the most powerful laptops on the market if you write about tech.

 

Whichever you do, this is perfect for generating clicks and money, and will also lend itself perfectly to rich snippets, which can really


 

help  your  content  to  stand  out  in  the  SERPs  (Search  Engine

 

Results Pages).

 

 

 

Likewise, there’s nothing stopping you from placing an affiliate link within the body of an e-mail. This is a great way to reach people right inside their inbox at a time when they may be receptive to your offers.

 

 

Affiliate  links  can  also  go  in  eBooks.  If  you  are  selling  a  digital product or giving one away for free, then you can add links to your PDF. The people reading this are likely to be highly engaged with your brand, and thus likely to buy what you recommend. These are qualified leads and that makes it the perfect place to try and sell even bigger ticket items.

 

 

Imagine selling a digital product for $20 a pop, and then making lots  MORE  money  from  all  the  people  reading  the  book  and following your advice.

 

 

Or how about putting an affiliate link on a physical flier or pamphlet? The best way to use this is to use a more memorable and simple URL and then have it redirect to your affiliate link. That way you can actually advertise your product in person!

 

 

The point of these suggestions is partly to demonstrate that you don’t always have to be actively selling the product: you can try the soft-sell by simply adding the link, perhaps with an image.


 

 

This works especially well for physical products (especially if you use a well-designed button and the item is actively related to the content on the page). If you have a popular site with a lot of viewers and a lot of content, then simply weaving buy links in

throughout in this way can lead to lots of sales trickling in… and

 

they all add up!

 

 

 

There are many more ways you can use affiliate links, you just have to be creative. Experiment and try different things and you might be surprised what works best for you and your product!

 

 

PPC Advertising and Other Marketing

 

 

But  what  if  you  don’t  have  an  audience?  What  if  you  aren’t  an

 

influencer who has earned the trust of your readers?

 

 

 

In this case, you will need to find ways to send visitors to your sales page directly. The good news is that you can do this easily through PPC (Pay Per Click) platforms such as Facebook and AdWords.

 

 

PPC means that you only pay when someone actually clicks on your advert. You decide what your maximum spend “per click” is going to be, and what the cutoff point of your budget will be as well. If you set your per click spend too low, then your ad won’t show when there are lots of competing ads from other brands in the same niche. Set it too high, and you likely won’t turn a profit.


 

 

When placing ads on Facebook, you will be able to target who they are shown to based on information that users share with the social site. Those include:

 

 

  Age

  Sex

  Location

  Hobbies and interests

  Job title

  Income bracket

  Interests of others

 

 

And more!

 

 

 

When  placing  ads  on  Google  through  AdWords,  the  aim  is  to consider not only the interests of the person (based on what they are  searching  for  –  the  “keywords”)  but  also  the  intent  of  that person.

 

 

Intent is an important consideration for PPC, because it tells you whether someone is researching, or looking to buy.

 

 

If they are researching, then they might search for “best computer games this year.” If they are looking to buy, then they might search the name of the computer game, or “cheap computer games.” You can also use “negative keywords” to rule out phrases that might suggest someone is not interested in buying and so has the wrong intent (such as “free download”).


 

The aim of PPC is to ensure that people ONLY click the link if they are likely to buy from you. This lowers the amount you spend,  while  increasing  the  potential  profit.  That  means  the adverts  must  be  as  tightly  “targeted”  to  the  right  person  as possible, even to the point of scaring away people who won’t likely want to buy using the right text.

 

 

The link should of course direct people to a sales page in order to maximize your profits. You then need to focus on the conversion rate of your site. In other words, if your landing page is well written, then it might convert 1% of visitors (meaning 1% of  visitors buy from you). The higher you get this number, the more you can afford to spend on your advertising while still earning a profit.

 

 

Direct Selling Through Facebook and Other Platforms

 

 Of course, you also have the option to sell directly through those other platforms. There is nothing to stop you sharing an affiliate link to your Facebook group, or to your Instagram (in your bio, or once you are able to add the swipe up feature on stories). This is a useful way to build an engaged audience if you don’t have the skills or time to create a website.


Chapter 5: Powerful Modern Tools and

 

Strategies


Selling  a  combination  of  different  products  –  including  digital, services, and physical - is far more powerful because it combines the  kinds  of  massive  sales  you  can  make  by  building  a  loyal audience  with  the  VOLUME  that  comes  from  shifting  lots  of physical products.

 

 

And here’s something else to keep in mind: having such a diverse portfolio  of  affiliate  products  to  sell  on  your  site means  that  you have the option to add things that are “pie in the sky” sales. An example? I once sold an MBA through an affiliate link! This was through EDx, which is a potentially hugely profitable affiliate


 

program, though also an example of one that you must sign up for.

 

The challenge? Managing and juggling all of those different items! This is why the big, serious brands will use tools that streamline this process, and that give them access to some of the most lucrative affiliate programs on the web.

 

 

Crucial Tools for Taking Affiliate Marketing to the Next

 

Level

 

 

One   of   these   tools   is   Genius   Link.   Through   Genius, you are able to attach multiple different accounts  and  then  add  their  affiliate  programs.  This  works particularly well with Amazon, as it allows you to add accounts with each of the different local versions of Amazon.

 

 

Each link will then send the user to the correct version of Amazon based on their location, meaning you don’t need to worry about losing customers! You can also add a number of other programs however, such as Barnes&Noble, BestBuy, and iTunes!

 

 

From  here,  you  can  generate  a  link  from  Amazon  as  easily  as grabbing the URL to the sales page, and then pasting it into a box. If you have the Chrome plugin, you can just click that button right there when your browser is pointed at the page!


 

A    similar    option    is    something    called    Trackonomics. This tool works in a similar way, but lets you add items from a FAR larger list of affiliates.

 

 

That  includes  the  likes  of  the  aforementioned  EDx.  Better  yet, Trackonomics can let you search for products in a vast array of different affiliate accounts, and then use the option that earns the most cash.

 

 

In other words, if you are selling a smartphone, you can now compare the commission on that smartphone were you to sell it from Amazon, versus the commission were you to sell it direct from  the  manufacturer.  Versus  Best  Buy,  versus  every  other option out there!

 

 

Both  tools  also  let  you  track  clicks  and  purchases,  in  order  to identify which of your links is the most popular, to identify when a link  is  down,  or  to  see  how  much  you  have  earned  in  a  given timeframe.

 

 

The  only  downside?  Trackonomics  costs  a  HUGE  $500  per month. There is a free trial however. Genius Link meanwhile is free.



 

More Tools

 

These tools will help you to take your affiliate earnings to another level, but there are many more options out there as well for those that want to create a more streamlined business model and funnel.

 

 

For instance, it is almost essential to use Google Analytics in order to track the success of your website and individual pages. You can see how you rank for different terms, optimize those terms, and then see how those pages are leading to the sales page, and which routes earn the most commission.

 

 Similarly,  using  tools  that  let  you  conduct  A/B  tests  on  your landing page can also help you to improve it to the point that it massively increases conversions.

Conclusion


So,  there  you  have  it:  everything  you  need  to  know  to  build  a highly successful affiliate marketing business. Whether you keep things  simple  or  aim  for  the  stars  is  up  to  you,  but  I  highly recommend you follow the advice in this book and try selling real products that have broad appeal and massive prices as well as the traditional digital eBooks and courses.

 

The classic process for selling affiliate products is simple:

 

  Find digital product and get an affiliate link

  Create a sales page

  Place link on sales page

  Send traffic to sales page both from your own website, and through marketing

  Wait until the product stops selling, then rinse and repeat

 

 

I am recommending that you slightly alter this model, to earn more  money  and  build  a  more  resilient,  long-term  business model.

 

 

Here’s the new strategy:

 

  Create a website and build an audience that trusts you and enjoys what you do

o Do this by generating genuinely unique and passionate content with a strong visual brand and mission statement

  Find  a  few  big  ticket  affiliate  products  and  services  and create sales pages for those, then “launch” them from your site by using email blasts and teasers to create hype

o Find the products that are most successful and then send more visitors here through paid advertising

  Meanwhile, sell as many smaller digital products, Amazon physical  products,  and  services,  through  articles  and websites that you promote using SEO

 

 Whatever you do, you can now enjoy earning money while you sleep – and the more you experiment, the more efficient your sales technique will become!

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