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Google and the NBA create an augmented reality basketball game analysis feature


Google NBA

Sports is a very attractive business for all major brands, and basketball is even more so for an American firm. That's why Google has chosen to partner with the NBA in order to develop a new feature.

It is from the official application of the American basketball league that users can now access this new feature called Pixel Arena. Developed in association with Google and available on all mobile devices, this temporary section was rolled out specifically for the NBA playoffs launched last weekend.

Immersed in basketball news

This famous Pixel Arena comes in the form of a virtual experience that allows you to follow the action of the matches live. For this, the user has the possibility to create his own avatar, then to customize his appearance with elements (jerseys, shorts, accessories ...) with the effigy of the best nba teams. Mini-games even unlock additional cosmetic items.

The virtual space gives access to a 3D summary of each match that takes place during the playoffs. It should be seen as a more fun way to view match statistics in real time.


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